Why these 3 letters will beat your local competition (every single time)

Everything you’ve been told about marketing is a lie…

If you live in semi-large cities, then you probably see a McDonalds or Coca Cola ad billboard almost all the time.

So…

‘If big companies have ads up all the time and they’re making money, then surely they know how to do marketing for a business right?’

But here’s why all of that is wrong:

- Their million dollar marketing budget

- Their 10 000 person marketing department

Which means it doesn’t MATTER how they advertise now. If you had a billion dollar ad budget, I’d tell you to click off this article right now!

That doesn’t mean we can’t look at how all the big companies started their business and learn a thing or two…

How did billion dollar businesses get to the tippity top?

After a ton of research, here’s what I found…

Most companies all started out the same.

They all started with a USP (Unique Selling Proposition), and they all started with direct response advertising.

Coca Cola didn’t start with brand awareness. They started with using coupons and forcing distribution.

Dominos didn’t try to sell people on their special sauce or crust. They promised hot pizza in 30 minutes or less, or it’s free.

FedEx didn’t try to sell people on special packaging when it got there. They promised delivery when it absolutely, positively had to be there overnight.

You don’t have to be a billion dollar business, but this is the type of stuff that makes you unmissable to local prospects.

Use these three letters to put your marketing on easy mode

Want to know what will have customers banging on your door?

Not your logo. Not the font you use on your business card.

But a solid USP.

So here’s how to come up with one:

1) Find out exactly who you’re selling to. What do they care about? What keeps them up at night? What problems do they have in their life and how can you help them solve that?

2) Find unique angles why your product/service is better than your competitors.

3) Pick the ones that match up the most with what your customer would care about.

Note: It’s always easier if you reduce the time and effort it takes for your customer to get what they want (but be realistic).

4) Make it concise, and put it everywhere.

Put the message out on your Google profile, hammer it home in Instagram and Facebook posts.

Anyways, hope you enjoyed this one.

Talk soon,

RG Marketing

P.S. If you’re not sure what separates you from the local competition, then let me help you. You can get in touch with my agency today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what your USP looks like and how I would market your business.

No cost, no obligation.

If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard selling, no pressure, no annoying sales tactics.

Sounds good? Then fill out this form: https://www.rgmmarketing.ca/free-marketing-analysis