Why Following Up Turns Leads Into Clients

Think about all the places you spend money over a month’s span. Whether you’re at the movies, barbershop or restaurants.

And think about how many of those people follow up with you after you go there?

The truth is most businesses almost never follow up with leads or even current clients.

And the thing is they don’t realize how much money you’re letting slip through their fingers.

In this article, you’ll learn why follow up is so powerful and how it can turn leads who said ‘maybe’ to your business give you a definitive ‘yes’.

If You Follow Up Like This, It’s Lame

When I told you to think of all the places you spend money at, you might’ve actually thought of a few businesses who follow up.

But it was probably a promotional newsletter they send every month to everybody. That’s lame.

Most business owners either don’t know how to properly follow up, or they just don’t see the value in doing it.

But if you keep reading…you’ll never send an email, text or call someone without following up.

The Power of a Good Follow Up

Follow-ups are misunderstood. People think they’re greasy salesman tactics, but they’re actually the opposite.

Follow-up tells the customer that you care about their situation. Which means you weren’t just trying to sell them in the first place, but you were trying to help them solve their problem.

If you go to a car dealership and buy a car or leave thinking about that one car you really want, you would probably appreciate it if the car sales person followed up with you.

Follow up gives you a chance to filter the people who maybe wanted your service/product to they definitely want it, or they definitely don’t. That is a relieving thought on its own.

Think about how many times a customer stayed rent free in your head because you almost closed them and you’re not sure if they want to do business with you or not.

Follow up can be scary. What if they get mad, what if they don’t buy, what if they ruin your reputation. So here’s a few things to remember before you do it:

3 Things To Remember Before You Follow Up

1) No one cares. Prospects forget about you and your pitch within seconds. So don’t worry if they get mad or you embarrass yourself or you get a hard ‘No’.

2) People respect tenacity. Being tenacious in your sales process shows your customer that you’re probably tenacious in the work you do for them (that actually helps them solve their problem).

3) Following up doesn’t hurt but it CERTAINLY helps. You’ll be surprised how many clients you would get from that extra email or phone call. If you get a ‘No’...great. It means you can speak to a new prospect and get a ‘Yes’ from them.

As for how much follow up… until they buy or die (or until you get a definitive YES or NO).

I wish I knew about following up before I started selling…

…has helped me close so many clients.

Talk soon,

RG Marketing

P.S. If they get mad or react badly to your follow up, they weren’t going to buy in the first place.