The Five Letters That Decide Your Bottom Line

There’s 5 letters that I wish I knew about before running a business, running ads, or talking to anyone.

Heck… I wish I knew about it in the womb.

I didn’t manage to learn it until I paid attention to the most famous marketers.

But once I learned it, here’s what I found out:

These 5 letters help you approach life in a way that feels effortless…

Whether it’s getting clients, smooth social skills, smooth sales or keeping customers loyal for life.

The Attitude Switch That Makes People (Including Your Customers) Love You

You’ve probably noticed this in your life a couple times. And you might even do it yourself too.

Someone starts talking about themselves… and it goes on and on and on. And they don’t know when to stop.

You start to resent them but you don’t know why.

It’s because it's selfish.

They don’t care to involve you in the conversation and you feel unheard.

No one wants to listen or talk to someone who just cares about themselves.

And people’s brains practically shut off when you start waffling all about YOU. What YOU want. What YOU think.

But making people love you is as easy as flipping this idea…

The Radio Station Secret That Gives You What You Want From Life

I want you to remember this now, and for the rest of your life.

Remember the letters - WIIFM.

If you’re as old as me, then it probably sounds like a radio station because of the FM at the end.

What it means is:

‘What’s in it for me’ = W - I - I - F - M

WIIFM is a filter that everyone sees you through.

Every single person you speak to, write to, the people that see your stuff, they all see it through this filter.

Use WIIFM To Make Selling Easy

If we use WIIFM in business, here’s what we can notice:

If you give someone something valuable, they feel like they should give you something back.

It’s the law of reciprocity.

It’s not being manipulative. They just feel like they owe you.

So whenever you approach any situation in your life…

…remember that the person across from you is thinking ‘What’s in it for me’ or ‘Why is this relevant to me’ or ‘Why is this important to me’

Which is why you should be thinking what they would find interesting or useful, and give that to them.

Then you’ll get what you want in return.

If you found this useful, don’t worry about giving back just yet, I got plenty more articles for you to check out.

Talk soon,

RG Marketing

P.S. If you still feel like you owe me, then here’s the next steps to talking with me:

Get in touch with my agency today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently and discuss it with you in depth on a call.

No cost, no obligation.

If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard selling, no pressure, no annoying sales tactics.

Sounds good? Then fill out this form: https://www.rgmmarketing.ca/free-marketing-analysis