Sell Anything WITHOUT Being Pushy Using This Simple Method (for business owners)

I know you’ve heard the age old adage…

Life is sales.

Meaning it’s one of the most important skills for your business, relationships and social life.

Which is why in this article I’ll cover how to sell your product or service WITHOUT having to shove it down your customer’s throat.

The Worst Selling Mistake (or close to it)

If you’re anything like me, you weren’t taught sales in school.

Which means learning it can be hard because it’s not a subject that can be taught in a single textbook or video.

It needs practice.

But there’s a few key principles you want to follow.

Let’s start with a famous sales example:

“Sell me this pen”

Now…

Most salespeople will start going on and on and on about the product itself:

‘It’s blue’. ‘It’s durable’. ‘It’s ink is perfect’.

Or they’ll go way over the edge…

‘You can use the pen to save your family’s life when Michael Myers starts knocking on the door’. Please, don’t try this at home.

What they’re doing is selling on the product specific itself.

Which is boring and annoying.

It’s also generic; you’re going to tell every prospect the same product specs?

They’ll be thinking:

‘Who cares if the pen is blue and durable?’

They want to know:

‘What does it do for me?’

Which leads me on how to make your product/service a no brainer in their mind.

How To Sell Without Being Boring or Sleazy

Here’s a thought experiment:

Would you sell shoes to a person with no legs?

Probably not, right?

If you would, well that’s immoral and leaning on the sleazy side.

The point I’m trying to make is…

You want to qualify every customer to see if they are a good fit for your product or service.

Let’s go back to the ‘selling a pen’ example.

We want to understand if the customer would actually NEED a pen.

So what do we start doing?

Asking questions;

“What would you need a pen for?”

“What kind of pen do you typically use?”

“What kind of work do you do?”

You know what this does?

It makes the customer feel like you care about them and gives you the tools to find out what they’re looking for in a pen.

If they’re a student, they might need a pen that makes it easier to memorize notes from class.

If they’re a writer, they might need a comfortable pen to be able to write 1000s of stories.

See how that would be more convincing to them than telling them that your pen is blue.

Yes, you would add a few other elements like credibility and a good offer, but this method makes the sale smooth and easy.

It also means you don’t have to corner them, and the sale feels like a win-win for both sides.

Sometimes, people are convinced of your product, but they feel like they don’t need it now.

So here’s how to make them want your stuff right now without forcing them (physically or verbally).

Pushing Your Product/Service to To The Top Of Your Customer’s Priorities

Here’s the truth:

People sometimes buy things they want; but they always buy something they need.

And… pain is a stronger emotion than pleasure. You’re more likely to act if you’re trying to escape pain.

And I’ll give you an example to show this:

Imagine your car’s oil light came on, and then it went away 5 minutes later. And it didn’t come back for the rest of the ride.

You wouldn’t care too much right?

Now imagine, your friend, who has the exact same car as you, same model and year.

He tells you that the same thing happened.

His brother took the car for a ride and mentioned the oil light came on, and then went off. And he also said that the car blew up later that day and killed him.

Yes, that’s pretty extreme.

But you would probably get your car checked out INSTANTLY if you heard that.

Remember this:

Need > Want

Pain > Want

Everyone has pains and problems.

It just matters which problems are higher up on our priority list.

If we want someone to buy something now, we have to push it up their priority list of problems.

How do we do that?

We can tell a story (like the one I just told you above) that makes the problem real in their mind.

Or we can ask them questions to make it more real in their mind.

For example, if we follow the oil light example:

“When was the last time you got your oil changed?”

“How long does your car brand recommend between oil changes?”

“Have you noticed anything different about the ride”

Asking questions makes them more and more aware that it's a real problem.

The best part?

You can do this WITHOUT having to hard close or shove it down their throat.

Let’s avoid traditional selling methods, and sell the NEED to keep our reputation intact and our customers happy.

Talk soon,

RG P.S. Want to know how I’d make sure you make it easy to sell in your marketing?

Get in touch with my agency today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently and discuss it with you in depth on a call. 

No cost, no obligation. 

If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard selling, no pressure, no annoying sales tactics.

Sounds good? Then fill out this form: https://www.rgmmarketing.ca/free-marketing-analysis